At Mindfully Natural, we believe in creating products with the utmost care and dedication, ensuring that every ingredient is chosen with your child's health in mind. Our journey begins with a deep commitment to natural and safe skincare, inspired by the unique contributions of my children.
The Spark of Inspiration
Our product ideas often start with my kids. My son, with his highly sensitive nose, plays a crucial role in our research and development. His keen sense of smell helps us choose gentle and pleasant scents that won’t overwhelm delicate senses. My daughter, an avid gardener, brings her knowledge of herbs and extracts to the table. She’s learned about their beneficial properties and guides us in selecting the best natural ingredients for our formulations.
The Research Process
We begin with extensive research to ensure that each ingredient we use is not only effective but also safe for children. Our goal has always been to develop products that are gentle yet effective, addressing common skincare concerns like dryness, irritation, and sensitivity.
Ingredient Selection
Guided by my daughter’s love for gardening and her insights into herbs, we meticulously select ingredients that offer real benefits. Calendula for its soothing properties, aloe vera for its hydrating effects, and chamomile for its calming nature are just a few of the powerful botanicals we incorporate into our products.
Product Testing
Before any product reaches you, it goes through a meticulous testing process. We work closely with a custom formulator to create our unique formulations. These formulas are then sent to our trusted factory, where they blend our batches and ensure consistency. From there, the products undergo third-party testing to verify their safety and effectiveness. My son’s sensitive nose helps us confirm that our products are free from overpowering fragrances. We conduct multiple rounds of testing to perfect the formulations, ensuring they are gentle, effective, and pleasant to use, meeting the high-quality standards our parents expect.
Thoughtful Packaging
Packaging is another area where my children’s creativity shines. My son helped design our boxes, choosing colors that reflect the main ingredients. His thoughtful designs ensure that our packaging is not only visually appealing but also informative, highlighting the natural goodness inside.
Commitment to Safety
From the beginning, our goal has been to develop products that meet the highest standards of safety. We are committed to submitting our products for Environmental Working Group (EWG) verification. This ensures that every product is free from harmful chemicals and safe for your little ones.
Conclusion
At Mindfully Natural, our product development process is a labor of love, guided by family values and a commitment to natural, safe skincare. With the help of my children, we create products that you can trust, knowing they are made with the same care and attention we give to our own family.
We are excited to share our journey with you and hope that our products bring comfort and joy to your family. Thank you for being a part of our Mindfully Natural family.
With love,
Maggie Aldana